Hi, I’m Zohreh.

UI/UX and graphic designer

I’ve had over seven years of work experience, and have placed my main focus on digital media. I love understanding how people use things and turning user problems into seamless experiences at scale.

Email : zsotude93@gmail.com

I'm a UI/UX and Graphic Designer with 7+ years of experience creating visually engaging, user-focused solutions across digital and print media. I hold a Master’s degree in Product and Service Design from Sapienza University.

I’m passionate about solving complex, real-world challenges through creative and impactful design. My latest achievement includes designing the new interface for Trenitalia’s onboard entertainment platform at TIM S.p.A, which resulted in a multi-feature experience that aimed to enhance usability and passenger engagement.

I've worked as a fulltime and freelance designer since 2016. I have the ability to conduct user research, develop user personas, and contribute to information architecture. Skilled in ideating, wireframing, and prototyping. Eager to leverage my design expertise and strong visual foundation to create intuitive and engaging user experiences.

The design tools that I use differ depending on the project but my favorite tools are Figma, Adobe Photoshop, and Illustrator.

Work Experiences

  • Foundations of User Experience (UX) Design

  • Start the UX Design Process: Empathize, Define, and Ideate

  • Build Wireframes and Low-Fidelity Prototypes

  • Conduct UX Research and Test Early Concepts

  • Create High-Fidelity Designs and Prototypes in Figma

  • Build Dynamic User Interfaces (UI) for Websites

  • Design a User Experience for Social Good & Prepare for Jobs

Education

M.Sc. Product & Service Design, Sapienza University of Rome (2022 – 2025)

M.a. Visual Communication (Graphic Design), Pars University of Art & Architecture (2017 – 2019)

Courses

Google UX Design Professional Certificate by Google, Coursera (2024)

WordPress CMS Website Development, Arjang Institute of Higher Education (2019)

HTML, CSS, and JavaScript, Arjang Institute of Higher Education (2018)

Graphic Design, Academic Center for Education, Culture and Research (2016)

Skillsets